This Privacy Policy explains how sv677 collects, processes, stores and protects your personal information when you access or use the Platform. Your privacy matters to us. We handle your data with care and in accordance with applicable data protection principles.
Summary: sv677 collects personal data necessary to operate accounts, process payments, comply with legal obligations and improve the Platform. We do not sell your personal data to third parties. You have rights over your data, which are described in Section 11. This Policy should be read alongside our Terms & Conditions.
sv677 ("we", "us", "our") operates the online betting and casino information platform accessible at sv677.cam (the "Platform"). This Privacy Policy ("Policy") describes how sv677 collects, uses, discloses and protects the personal information of users who access or register on the Platform ("you", "your", "User").
The Platform is an English-language service designed for Pakistani users, covering cricket betting, sports markets, live casino, slots and related content. In the course of providing these services, sv677 necessarily collects and processes certain categories of personal data.
By creating an account, accessing the Platform or using any feature of the Service, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree to this Policy, you must not use the Platform.
This Policy applies to all data collected through the Platform, including data collected via the website, any associated mobile interface, email communications, live chat interactions and support correspondence.
Pakistan Regulatory Notice: sv677 does not claim to be regulated, licensed or endorsed by the Government of Pakistan, the Pakistan Telecommunication Authority (PTA), the State Bank of Pakistan (SBP) or any Pakistani provincial authority. Users in Pakistan are responsible for understanding applicable data protection and privacy laws in their jurisdiction. This Policy reflects international data protection best practices and does not constitute legal advice.
The following terms have the meanings set out below when used in this Privacy Policy:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information relating to an identified or identifiable natural person, including name, email address, date of birth, identification documents, device identifiers and financial data. |
| "Processing" | Any operation performed on personal data, including collection, recording, storage, retrieval, use, disclosure, erasure or destruction. |
| "Data Controller" | sv677, as the entity that determines the purposes and means of processing your personal data. |
| "Data Processor" | Any third-party service provider that processes personal data on sv677's behalf and under sv677's instructions. |
| "Cookies" | Small text files placed on your device by the Platform to store session information, preferences and analytical data. |
| "KYC" | Know Your Customer — the process of verifying a user's identity and the source of funds, required for regulatory compliance. |
| "Platform" | The sv677 website and all associated pages, services and communications accessible at sv677.cam. |
| "Sensitive Data" | Categories of personal data requiring enhanced protection, including financial information, identity documents and data about health or wellbeing. |
sv677 collects personal data in the following categories, depending on how you interact with the Platform:
3.1 Identity & Registration Data. When you create an account, we collect your full legal name, date of birth, username and password (stored in hashed form), nationality and, where required, your Pakistani National Identity Card (CNIC) number or equivalent government-issued identifier.
3.2 Contact Data. We collect your email address, contact phone number and, for KYC purposes, your residential address, including city (such as Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan or Peshawar) and postcode where applicable.
3.3 Identity Verification Documents. For KYC and AML compliance, we collect copies of identity documents such as your CNIC, passport or driving licence, and proof of address documents such as utility bills or bank statements.
3.4 Financial Data. We collect data about deposits, withdrawals, transaction history and, where applicable, payment method details. This may include references to local payment rails used in Pakistan such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah, and cryptocurrency wallet addresses where supported. None of this constitutes an endorsement by those providers. Full payment card numbers are not stored on sv677 servers.
3.5 Account Activity Data. We collect records of your betting activity, game history, session durations, login timestamps, responsible gambling limit settings and bonus claim history. This data is used for account management, dispute resolution and regulatory compliance.
3.6 Technical & Device Data. We automatically collect your IP address, browser type and version, operating system, device type, screen resolution, referring URL and pages visited on the Platform.
3.7 Communication Data. We retain records of communications between you and sv677, including live chat transcripts, support email correspondence and any feedback or complaint submissions.
3.8 Responsible Gambling Data. We record any self-exclusion requests, deposit or loss limit settings, cool-off periods and reality check configurations you apply to your account. This data is used to enforce your chosen protections and to fulfil our responsible gambling obligations.
sv677 collects personal data through the following means:
sv677 processes your personal data for the following purposes, each supported by a legal basis:
| Purpose | Legal Basis |
|---|---|
| Account registration and management | Performance of contract — necessary to provide the Service you have requested. |
| Identity verification (KYC) | Legal obligation — required for compliance with applicable AML and KYC regulations in the operator's license jurisdiction. |
| Processing deposits and withdrawals | Performance of contract — necessary to fulfil your financial transactions on the Platform. |
| Fraud prevention and AML screening | Legal obligation and legitimate interest — protecting the Platform and its users from fraud, money laundering and financial crime. |
| Responsible gambling enforcement | Legal obligation and legitimate interest — honouring your self-imposed limits and fulfilling responsible gambling requirements. |
| Customer support and dispute resolution | Performance of contract and legitimate interest — resolving queries and complaints efficiently. |
| Platform improvement and analytics | Legitimate interest — improving user experience and Platform performance using anonymised or aggregated data. |
| Marketing communications (where opted in) | Consent — only where you have explicitly agreed to receive promotional communications. See Section 13. |
| Legal compliance and record-keeping | Legal obligation — maintaining records as required by applicable law in the operator's license jurisdiction. |
6.1 We Do Not Sell Your Data. sv677 does not sell, rent or trade your personal data to third parties for their own marketing purposes.
6.2 Service Providers. We share personal data with carefully selected third-party service providers who process data on our behalf as Data Processors. These include identity verification providers, payment processors, fraud detection services, hosting and infrastructure providers, analytics tools and customer support platforms. All service providers are contractually required to process data only on sv677's instructions and to maintain appropriate security standards.
6.3 Legal Disclosure. We may disclose your personal data to regulatory authorities, law enforcement bodies, courts or other governmental agencies where required by applicable law, regulation, court order or legal process. sv677 will, where permitted by law, endeavour to notify you of such disclosure.
6.4 Business Transfers. In the event of a merger, acquisition, restructuring or sale of all or part of sv677's business, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and of any change in the applicable Privacy Policy.
6.5 Responsible Gambling Bodies. Where required by the operator's license conditions, sv677 may share limited account data with recognised responsible gambling registers or self-exclusion schemes to enforce active exclusions.
Payment provider names such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are referenced in the context of familiar Pakistani payment infrastructure only. These providers operate independently and do not have access to sv677 account data beyond the transaction data they process as part of their own payment services.
sv677 may transfer your personal data to, and process it in, countries outside your country of residence, including countries outside Pakistan. Some of these countries may have different data protection laws from those in your jurisdiction.
Where personal data is transferred internationally, sv677 takes appropriate measures to ensure that such transfers are conducted in accordance with applicable data protection principles. These measures may include standard contractual clauses, data processing agreements or reliance on the adequacy decisions of the relevant regulatory authority.
By using the Platform, you acknowledge that your personal data may be transferred to, and processed in, countries other than Pakistan, and you consent to such transfers where necessary for the provision of the Service.
sv677 retains personal data for as long as necessary to fulfil the purposes described in this Policy, unless a longer retention period is required or permitted by applicable law.
| Data Category | Retention Approach |
|---|---|
| Account registration data | For the duration of the account, plus a minimum post-closure period as required by applicable law in the operator's license jurisdiction (typically 5 years). |
| KYC and identity documents | For the duration of the account and for the legally required period after account closure. Extended retention may apply under AML obligations. |
| Financial transaction records | As required by applicable financial record-keeping law, typically a minimum of 5 years from the date of the transaction. |
| Betting and game activity | For the duration of the account and a reasonable post-closure period for dispute resolution purposes. |
| Support correspondence | For a period sufficient to resolve any outstanding dispute, typically 2 years after the last interaction. |
| Self-exclusion records | Indefinitely, to prevent re-registration during exclusion periods and to fulfil regulatory obligations. |
| Marketing consent records | For as long as the consent is active and for a period after withdrawal, to evidence the original consent and subsequent withdrawal. |
When data is no longer required and the relevant retention period has expired, sv677 securely deletes or anonymises it so that it can no longer be associated with any individual.
sv677 implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, disclosure, alteration, loss or destruction.
While sv677 applies robust security measures, no system is completely immune to risk. You are responsible for maintaining the security of your own login credentials. Never share your password, never use easily guessable passwords, and log out of your account when accessing from shared or public devices.
sv677 uses cookies and similar tracking technologies to operate and improve the Platform. Cookies are small text files stored on your device when you visit a website.
| Cookie Type | Purpose |
|---|---|
| Strictly Necessary | Required for the Platform to function. These include session cookies that maintain your login state. Cannot be disabled without impairing Platform functionality. |
| Functional | Remember your preferences such as language, display settings and responsible gambling tool configurations to improve your experience. |
| Analytical | Collect anonymised or aggregated data about how users interact with the Platform — pages visited, time on page, error logs — to help us improve performance. |
| Security | Used to detect and prevent fraudulent activity, bot traffic and suspicious login patterns. |
You can control cookie behaviour through your browser settings. Note that disabling strictly necessary cookies may prevent you from using certain features of the Platform, including logging in to your account.
Depending on your location and applicable data protection law, you may have some or all of the following rights regarding your personal data held by sv677. To exercise any of these rights, contact us at [email protected] with the subject line "Data Rights Request".
Request a copy of the personal data sv677 holds about you, along with information about how and why it is being processed.
Request correction of inaccurate or incomplete personal data. You can update basic account information directly in your account settings.
Request deletion of your personal data in certain circumstances — for example, where the data is no longer necessary. Note that legal retention obligations may prevent full deletion.
Request that sv677 limits how your data is used in certain circumstances, for example while the accuracy of data is being contested.
Receive a copy of personal data you have provided to sv677 in a structured, commonly used and machine-readable format, where technically feasible.
Object to processing based on legitimate interests or for direct marketing purposes. Where you object to marketing, we will cease that processing immediately.
Where processing is based on your consent (such as marketing), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing prior to withdrawal.
Where sv677 makes decisions based solely on automated processing that significantly affect you, you have the right to request human review of that decision.
sv677 will respond to data rights requests within a reasonable period in accordance with applicable law. We may need to verify your identity before processing a request. sv677 will not charge a fee for exercising your rights except in cases of manifestly unfounded or excessive requests.
sv677 is strictly an adults-only platform. The Service is not directed at, and must not be used by, any person under 18 years of age, or the higher minimum age required by the operator's license jurisdiction.
sv677 does not knowingly collect personal data from minors. If we become aware that personal data has been collected from a person under the minimum eligible age, that account will be closed, all collected data will be deleted and any balance may be subject to forfeiture, in accordance with our Terms & Conditions.
If you are a parent or guardian and believe that your child has registered on the Platform, please contact us immediately at [email protected]. We will investigate and take appropriate action as quickly as possible.
18+ Only: Underage gambling is prohibited. Age verification is a mandatory part of the KYC process at sv677. Being 18+ does not of itself make gambling lawful in Pakistan — users must independently assess their legal position under applicable law.
13.1 Consent-Based Marketing. sv677 will only send promotional communications — including bonus offers, sports event promotions, PSL betting features and platform news — where you have explicitly opted in to receive such communications during registration or at a later point in your account settings.
13.2 Opt-Out. You may withdraw your consent to marketing communications at any time by updating your notification preferences in your account settings, or by contacting support at [email protected] with the subject line "Marketing Opt-Out". Opt-out requests will be processed within a reasonable period. You may continue to receive transactional and account-related communications (such as verification emails, deposit confirmations and security alerts) regardless of your marketing preferences — these are not marketing and cannot be disabled without closing your account.
13.3 No Third-Party Marketing. sv677 does not share your contact information with third parties for their own marketing purposes. Any communications you receive purporting to be from sv677 but originating from an unfamiliar address should be treated with caution and reported to our support team.
sv677 reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, legal obligations or Platform functionality. The effective date at the top of this page will be updated whenever a material change is made.
For material changes that significantly affect how we use your personal data, sv677 will endeavour to notify registered users by email (to the address on file) or via a prominent notice on the Platform before the changes take effect.
Continued use of the Platform following the effective date of any change to this Policy constitutes acceptance of the revised terms. If you do not agree to the updated Policy, you must cease using the Platform and may request account closure and data deletion in accordance with Section 11.
We recommend reviewing this page periodically to stay informed about how sv677 handles your personal data.
For any questions, concerns or formal requests relating to this Privacy Policy or the processing of your personal data, please contact sv677 through the channels below. We are committed to responding to data privacy enquiries promptly and in good faith.
| Contact Channel | Details & Notes |
|---|---|
| Privacy Enquiries (Email) | [email protected] — use subject line "Privacy Policy Enquiry" or "Data Rights Request". This is a plain-text display — the address is not a clickable link. |
| Live Chat | Available within the Platform interface. Hours as stated by the operator. Pakistan Standard Time (UTC+5 / PKT). |
| Response Time | Email responses: within 24–48 business hours for general queries. Formal data rights requests: within applicable legal timeframes (typically 30 days from receipt of verified request). |
| Identity Verification for Data Requests | sv677 may require you to verify your identity before processing a formal data rights request to ensure that data is disclosed only to the account holder. |
We take data privacy seriously. All formal requests are logged, acknowledged and processed in accordance with applicable law. If you are unsatisfied with our response, you may have the right to lodge a complaint with the relevant data protection authority in the operator's license jurisdiction.
Six practical commitments that underpin sv677's approach to personal data — in plain English, without the legal jargon.
sv677 does not sell, rent or trade your personal information to any third party for marketing, advertising or any commercial purpose. Your data exists to serve you, not to generate revenue for others.
All data in transit between your browser and sv677 servers is TLS-encrypted. Passwords are hashed, not stored in plain text. Sensitive documents submitted for KYC are handled under strict access controls.
sv677 collects only the personal data that is genuinely necessary for the purposes described in this Policy. We do not collect data speculatively or retain it longer than required by law or operational need.
Access, rectification, erasure, portability and objection rights are available to all users. Submit a request to our support team and we will respond within the applicable legal timeframe — typically 30 days.
If this Policy changes in a way that materially affects you, we will notify you by email or a prominent platform notice before the change takes effect — not bury it in a footnote update.
sv677 does not knowingly collect data from anyone under 18. Age verification is mandatory. If underage registration is identified, the account is closed and data deleted. 18+ only — or higher where the operator/license jurisdiction requires.
Email our support team or check our FAQ for quick answers about data handling, account security and your rights on the sv677 platform.